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Visual Identity Nightlife / Events

Zéro Club

"Techno brutalism"

01

The Problem

Every club flyer looks the same. Dark background, DJ name in Helvetica, ticket link. Nobody stops scrolling. Zéro had a distinct sound and a distinct crowd — but their visuals were invisible.

02

The Thinking

Brutalist architecture meets techno minimalism. Hard concrete textures, industrial geometry, negative space used as a weapon. No faces, no pyrotechnics — just the feeling of walking into a space where sound is architecture. We built a design system, not a flyer template. Every event looks different. Every event is unmistakably Zéro.

03

The Execution

Visual identity system. Event poster templates (5 layouts). Instagram story templates. Animated versions for digital screens. One brand bible, 40 pages.

Results