Day one. Nothing exists. No brand, no visual identity, no content. A great product and a blank canvas. The brief: look like a serious brand on launch day, with a startup budget.
Craft brewing sits between science and art. Most brands pick one. We made the intersection the identity. "Fermentation science" — clinical precision in the lab, warmth in the glass. Laboratory beige meets warm amber. Technical typography for the process. Humanist language for the feeling. A brand that says we take this seriously AND we want you to enjoy it.
Full brand system: logo family, colour palette, typography, tone of voice guide. 30 launch social posts. Tap room signage designs. Bottle label concepts. Launch video. All in under a week from first brief.