A genuine craft product with generic packaging. Social presence looked like every other spirits brand — product shots, oak barrels, same three angles. Zero emotional pull. Zero reason to choose them.
Spirits are bought on feeling, not specification. We built the "midnight provenance" concept: the idea that great whisky lives in the silence between distillation and drinking. Dark, atmospheric Scottish highlands imagery that didn't exist anywhere — generated, art-directed, refined. Every frame a question: where did this come from, and why does it feel important?
12 hero images, 6 short-form videos, 1 brand film. Visual identity guide. Four months of scheduled social content. Delivered in 72 hours from brief.